Welcome to the MIT REAP Focus Program Brand Hub

As a Participant, Regional Staff Member, or Community Advocate of a MIT REAP Focus program, branded assets are available to publicize you and your team’s participation, progress, and accomplishments.

The following are branded terms and assets along with important MIT usage policies. For a complete listing of all usage policies and guidelines, please refer to the Participant Acknowledgment of Terms HERE.

Assets may only be utilized while you are participating in MIT REAP and not before launch or following the completion of your program.

Branded Terms and Definitions:

When using the following terms, please adhere to the guidelines below:

  • MIT REAP Name: In the first instance of a formal communication, always refer to the MIT REAP initiative by its full name, MIT Regional Entrepreneurship Acceleration Program, and as MIT REAP in all subsequent usages.
  • MIT REAP Program Names: MIT REAP has two primary programs: Global and Focus. Your region is participating in the MIT REAP Focus program.
  • Your Focus Program Name: The name of your region’s MIT REAP Focus program is MIT REAP + YOUR REGION NAME (i.e.: MIT REAP MEXICO).
  • Team Names: Focus programs are made up of a number of teams in target geographical areas across the region. The format for team names is TEAM + GEOGRAPHICAL AREA NAME (i.e.: TEAM CHIHUAHUA).
  • Participant: Each Focus program is led and managed by 8-12 Participants. A Participant is tuitioned into the MIT REAP program, is a team leader, is featured on the MIT REAP website, and attends all MIT REAP workshops.
  • Regional Staff Member: Participants may choose to work with paid employees of partner organizations, or to employ independent contractors, as Regional Staff Members to assist with critical tasks such as communications and PR. Regional Staff Members are not tuitioned into the MIT REAP program and do not attend MIT REAP workshops.
  • Community Advocate: Focus program teams can also include an unlimited number of Community Advocates who are integral to the success of the program. Community Advocates are sector-specific professionals, students, engineers, SME business owners, community leaders, and others who wish to support and advocate on behalf of the MIT  REAP team. Community Advocates are volunteers, are not tuitioned into the MIT REAP program, and do not attend MIT REAP workshops.
  • Champion: A Champion is a highly-engaged Participant that is a primary leader of their team.
  • Program Manager: A Program Manager is the Participant that manages team logistics across the program duration.
  • Data Rockstar: A Data Rockstar is the Participant that gathers private and public data and analyzes statistical progress towards the team goals across the program duration.
  • RGN: The MIT REAP Global Network, an active, online networking community of MIT REAP Core and Focus program graduates (Participants only). MIT convenes the RGN on campus periodically.

Customized Team Logo Usage

Use of the MIT REAP, MIT Sloan, MIT Sloan Global Programs, or any other Institute logo is prohibited.

MIT REAP has created a customized team logo for participant use in your region. The following are important policies to follow regarding the use of your customized team logo.

Use your customized team logo:

  • At MIT REAP-hosted events only. (Please see the “Non-MIT REAP Events” section below for additional guidelines.)
  • On MIT REAP program communications, print or digital:
    • Please place logo on solid backgrounds only, and not on patterned backgrounds or over photographs.
    • Please do not place the logo at an angle, apply a drop shadow to the logo, stretch the logo, apply an outline to the logo, join the logo with any icons to create a new logo, or apply a texture or pattern to the logo.
  • On regional apparel and swag:
    • If apparel or swag item is not in the MIT REAP brand color palette, please opt for white or black swag.
    • Download the MIT REAP color palette HERE.
  • On business networking platforms, including Facebook, LinkedIn, Instagram, and Twitter:
    • When using for your organization or personal profile, the logo must be accompanied by a clear explanation of affiliation in the following format:
    • FOCUS PROGRAM: MIT REAP Participant or Organization Name, Region Name, Year(s) (e.g.: Participant Name, MIT REAP Mexico, 2022)

Do not use your customized team logo, or any other MIT logo:

  • On business cards or within email signatures.
  • In personal presentations (e.g. PowerPoint, Prezi, etc.) or in any other documents not directly related to MIT REAP or in the scope of assigned work and projects.

Non-MIT REAP Events

  • If your regional team is co-hosting or participating in an event that is not directly coordinated by MIT REAP, then all other participating organization names must be submitted to MIT REAP for review/approval prior to the event. Submit organization names to MIT REAP Assistant Director Kelly Becker at kbecker@mit.edu for review and written approval.
  • All MIT REAP team logo usage at non-MIT REAP events (signage, collateral, presentation, swag, etc.) must be approved by MIT REAP prior to the event. Contact MIT REAP Assistant Director
  • Kelly Becker at kbecker@mit.edu for review and written approval.

MIT REAP Focus Team Logos

Click your team name below to download your customized logo.

MIT REAP Brand Color Palette and Fonts

When designing social media posts, presentations, swag, or any other program demonstrative, please refer to the MIT REAP brand color palette and fonts for color and text options. If apparel or swag item is not in the MIT REAP brand color family, please opt for solid white or black apparel or swag.

CLICK HERE to download the MIT REAP brand color palette.

CLICK HERE to download the MIT REAP document fonts.


  • Copyright: All MIT REAP program content is copyrighted by MIT. No ownership or license rights to the same shall be transferred to any Focus Program Participant. Participants are strictly prohibited from directly or indirectly reproducing, distributing, publicly displaying and/or publicly performing, in print, electronic or any other medium, copies of the program content, in whole or in part. No Participant may record or videotape any portion of a workshop except with the prior written consent of MIT REAP.
  • Open source content: MIT REAP open source content can be shared, but not altered, used commercially, and must have proper attribution.

Press Release Templates

MIT REAP has crafted template press releases, with approved MIT REAP leadership quotes, for your optional use when announcing key program milestones. If you are crafting a press release to publicize a topic other than the milestones listed below, the press release must be approved by MIT REAP Assistant Director Kelly Becker prior to publication. Contact Kelly at kbecker@mit.edu for review and approval.

Click on the milestone below to download the template press release:

MIT REAP Social Media Accounts

  • Please follow MIT REAP Social Media Accounts and always use the hashtag #MITREAP in your posts.

Twitter: @MIT_REAP  / https://twitter.com/MIT_REAP

LinkedIn: www.linkedin.com/company/mit-regional-entrepreneurship-acceleration-program

Facebook: www.facebook.com/MITREAP/

Youtube: www.youtube.com/channel/UC92pUfY98J6ZoNl4MU_0OAA 

MIT REAP Team Social Media Policy and Procedures

  • The MIT REAP Communications team will create and post content on all MIT REAP social channels to promote key milestones.
  • When social media art and/or copy is available for your use, you may download it from your team link below. The MIT REAP staff will notify you when new art and/or copy is available for your use.
  • When creating your own team social media art or content to promote notable team events or news in your region, please follow the MIT REAP brand guidelines listed above.